Ed Cottrell began his career as an officer in the Coldstream Guards, seeing active service in the Bosnian War in 1993. He joined Diageo in 1995 and spent 15 years in sales and marketing, including 3 years as General Manager of Justerini & Brooks. His last role at Diageo was leading the build and operations of a state of the art commercial facility in London called the Customer Collaboration Centre. In 2012, Ed moved into the UK Pub Industry, becoming Commercial Director for Enterprise Inns PLC (now Stonegate PLC), the UK’s largest pub operator, and developed a programme of commercial support for 5,500 licensees in the UK on-trade. In 2016 he moved back to a brand-owning business in William Grant & Sons and was posted to Singapore as the Managing Director for their Global Travel Retail business, and for 3 years as Chairman of William Grant & Sons Singapore PTE Ltd. In 2020 Ed moved back to the UK when the pandemic shut down the airport retail industry, and works as a consultant in the UK on-trade and for a Swedish brand-owner called No.1 Wines & Spirits. For voluntary work, he has recently joined the Board of Trustees for the Rose Theatre in London.